As we continue in our efforts to reach out and connect with consumers in new ways, we have recently created a new position in the company: Social Media Editor.
Given the proliferation of social media over the past few years through such venues as Blogs, Twitter, Facebook, Yelp, Flickr, YouTube, etc., by the consumer public, we feel it would be to our best advantage to not only participate in these mediums, but to attend to them in the best, most skilled manner possible.
Moreover, it has become well documented that the companies who embrace these networks are witnessing greater connection with their constituents. By conversing and connecting through this manner, these companies are able to better translate their inherent value proposition in new ways, building brand loyalty in a manner never before available. The impact this is having across all corporate and sales channels – from brand awareness to sales — is noteworthy.
It is therefore with this in mind that we are excited to introduce our new Social Media Editor, David Tra, who started with Avery-Hess on Monday, August 24.
David brings with him a background in social media and possesses significant writing and communication skills. David will begin compiling our interactive video content and will also manage all our social media outlets, which include:
Along with managing our company social media marketing, David will be embarking on an amitious project to provide rich community content about all of the local communities we serve via video.
You can learn more about David by friending him on Facebook: http://www.facebook.com/davidtra
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