Avery-Hess, Realtors Unveils New Website

24 Aug
August 24, 2009

Avery-Hess, Realtors, an independent real estate brokerage based the Washington, DC Metro area has launched a next-generation real estate website featuring an enhanced version of their trademarked MyLife Home SearchTM platform offering users the ability to search for homes based on lifestyle, proximity to community amenities, and commute time.

The new site is located at www.averyhess.com

“Plenty of real estate sites offer home search, each containing essentially the same inventory, tools and content – we decided to go well beyond all of them,” explained Scott Avery, founding partner of Avery-Hess, Realtors. “That’s why we re-engineered our MyLife Home SearchTM to include alternative search options that provide users a deeper and more fulfilling experience that cannot be acquired on any other local real estate site.”

The Avery-Hess MyLife Home SearchTM attends to the most basic needs every user has when searching for homes, which regards answering the most basic question “Can I live here?” To create that search and find environment for the user, the new website includes:

• Search by Metro

• Search by amenities

• Search by community

• Foreclosure search

• Gas price calculation based on commute

• Estimated mortgage calculator based on listing price, down payment, interest rate, and term

“Creating a website this progressive requires considerable contribution both internally as well as externally,” said Amit Kulkarni, Director of Marketing & Technology for Avery-Hess. “Evolving our website is not a one time event so we wanted to make sure we built a site that is not only great for consumers today, but is very scalable for the future.”

Fitting in with their culture, the new website www.averyhess.com is now live and allows users to access every stitch of site content free with no obligation to sign up—distancing the brand further from the typical lead generation tactics found on the average real estate site. In their mind, the notion of answering the question “What will my life be like living here?” begins by answering the most important question, “What will my life be like searching for a place to live?”

In Avery-Hess’ world, the answer is the best possible experience a brokerage can create.

About Avery-Hess, Realtors

Avery-Hess, Realtors is an independent real estate brokerage that operates seven offices serving Maryland, Virginia, Metro DC and West Virginia. They are an affiliate of Leading Real Estate Companies of the World—a global real estate network consisting of the finest real estate brands, providing uncompromised marketing clout. They are devoted to providing consumers with the best technology, decision support and agents in their respective markets and have been doing that since 1992.

View the new site, and search for homes: www.averyhess.com

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