The Ant and the Grasshopper – Real Estate Redux

22 Feb
February 22, 2010

Aesop’s story of the Ant and the Grasshopper chronicles the meeting of an ant and a grasshopper during summer; the Ant toiling and storing grain and seeds, the Grasshopper hopping about and singing and playing.

“Why not come and chat with me,” said the Grasshopper, “instead of toiling and moiling in that way?”

To which the Ant Replied:

 ”I am helping to lay up food for the winter,” said the Ant, “and recommend you to do the same.”

The Grasshopper scoffed and went merrily along its way. chirping and frolicking. And the Ant continued to toil. Months passed. Seasons Changed. Then came WINTER.

The Grasshopper was in trouble. He lay shivering, cold and hungry. No food, no shelter, no hope.

The ant was comfortable, reaping the rewards of his hard work – distributing grains and seeds from his vast stores collected during the summer.

The Real Estate Grasshopper

I talk to agents everyday, about a variety of topics. Invariably, one topic seems to dominate the conversation: Social Media. Anecdotes and hearsay abound. For every person that scoffs at the notion of its effectiveness and business use, there seem to be ten that swear by its tenets. There are gurus, consultants, self-appointed experts, best practices, manuals and bibles - and this is even before we mention the seemingly endless Social media outlets.

Twitter. Facebook. Ning. Myspace. Buzz. Flickr. YouTube. Meebo. The list goes on and on.

We could spend all day twittering, and Facebooking, and YouTubing, and Buzzing, and… Many of us do. Not knowing why. Not knowing how. Not knowing where.

We just do it, because it’s fun. Because we think we have to. Because someone told us to. So we get back to it. Double time.

TwitteringFacebookingBuzzingFasterandFasterandFaster…

Real Estate is in the midst of the Social Media Summer, and there are a lot of Grasshoppers basking in the glow. And Winter is Coming.

Seeds and Grains

However, there are Ants. Real Estate Ants. Agents who get social media. Agents who use social media APPROPRIATELY. Agents who understand the intent of social media outlets and craft appropriate messages and information designed to engage their constituency. Agents who bask in the glow of the Social Media Summer for a few moments a day, but then get back to harvesting.

To prospecting. To meeting people. Having Real Estate conversations. Listing and selling homes. Helping buyers. Navigating the ever-changing terrain of the Real Estate landscape, lock-step with the clients they serve, guiding and assisting.

Don’t get me wrong, Social Media IS important. It has changed the way we need to interact and engage. The importance of understanding Social Media’s place in your overall business plan cannot be understated, nor can the importance of its practical implementation. However, making sure that we devote the appropriate time (depends on YOU, and your specific model) tinkering with social media as it relates to our business will ensure that when winter arrives, our shelves will be replete with Real Estate seeds and grains.

-Amit

Find a place to store your seeds and grains: www.averyhess.com

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