I’ve heard a slew of reasons. Some users say it’s too addictive, while others complain that Facebook is too overwhelming. Then there are some who are at odds with Faceboook’s privacy issues, and those who just forget they even have a profile. Whatever the excuse, Facebook is a tool that is too valuable to simply give up.
To put things into perspective, with over 400 million users, if Facebook was a nation it would be the third largest in the world. In fact, with more than 100 million active users, even Facebook Mobile is just smaller than the entire population of Mexico. With a user base of such size, how can you ignore such a large group that’s right at your fingertips?
Okay, okay–so maybe you’re not able to reach 400 million people, but you can certainly reach 400 people that you know. And that’s how Facebook can help your business grow–by putting you on the minds of the people in your network. You can update your status to remind friends and potential clients that you’re a working agent, post links with information relevant to your area, portray yourself as an authority in your profession–all the while keeping up with your contacts and expanding your personal sphere.
Facebook shouldn’t be overwhelming. Take advantage of its built-in features. Create friends lists to filter information and control the spread of your information. You may want to adjust your privacy settings, but try not to hide too much of yourself (You’re in sales, so be comfortable in your own skin because you want people to be able to find you). Finally, be sure to remain professional, but still include a personal touch. You’re not all business all the time in real life, so don’t be afraid to joke around online and have some fun with it.
Social networking wasn’t invented yesterday. We’ve all been networking our entire lives, but now our tools are evolving. In the same way you wouldn’t surrender your cell phone, you shouldn’t ignore your Facebook account. In fact, you should keep a firm grip on it and not let go. It’ll never replace a hand shake or a phone call, but Facebook is an incredible tool that can let you easily and effectively communicate with people you know.
Post written by David Tra, Social Media Editor at Avery-Hess, Realtors.
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