AveryHess, Realtors® Blog

How to Build Your Social Media Platform as a Real Estate Agent

Did you know that in the most recently measured period, 77 percent of U.S. Americans had a social media profile? 72.7 million Millennials (defined as individuals born between 1981 and 2000) in the United States accessed social networking services. And according to this article by Housingwire the U.S. Census Bureau and First American calculations, over the next 10 years, Millennials are expected to purchase at least 10 million new homes. By 2060, it is estimated that the generation will have produced more than 20 million first-time homebuyers.

No doubt that a Millennial could be your NEXT CLIENT!

But enough with all the numbers! We are here to give you very useful tips on how to maximize this amazing modern approach to marketing your business — SOCIAL MEDIA.

Establish your brand

As a real estate agent, you always have to remember that YOU are your business. Branding is how you want people to see you. Social media is just a platform that will help you improve and build your business. This is how you can attract and create your own niche of potential customers and clients.

Know your audience

This is the key to creating excellent content. After establishing your own brand, you have to know who you are catering to. You can conduct surveys, collect feedbacks and dig into the analytical reports found on your social media platforms. This will guide you on how you are gonna deliver your content effectively. You’ll get information that will help you distinguish when is the best time to post and what are the topics that your audience is interested in learning more about.

Be active

Building your social media following can take a lot of work, just like any other avenue you use to put your business out there. One of the things that is essential in this process is being active as much as you can. Hopefully, you’ll really enjoy doing it! It’s definitely not an overnight process. Commenting on people’s posts, liking and interacting with them are just some of the few things you can do to build awareness and have people to notice and check out your account.

Use high-quality photos

Humans are visual creatures. We love seeing things that are pleasing to our eyes. And nowadays, people have a shorter attention span, so you need to catch their attention in the first 3 seconds or they will continue to scroll down and ignore what you just posted. The best piece of advice is to make sure that you not only post relevant content but also optimize your photos, appealing to your audience to fit your brand. Potential followers aren’t interested in following an account that isn’t visually appealing and human.

Consistent Content

Make sure that you won’t let your followers forget about you. Always post at least once a day. Schedule post on Facebook ahead of time or use apps like Hootsuite so you can also schedule your content posting on your other social media platforms.

Be Your (Professional) Self

While curating a feed to appeal to others is necessary, you will be completely remiss if you abandon your own personal style. Social media will become a chore instead of an enjoyable task. Use content that you would like to see, and keep it classy! Potential clients do not care what you believe politically or religiously – in fact, if people disagree with you, they’re unlikely to keep following you and will certainly avoid doing business with you.  


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real estate in Virginia, Maryland, and
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