We look up each restaurant we visit before stepping foot inside. We read reviews about hotels, plumbers, nannies, maids. Why wouldn’t people look up a Real Estate Agent before reaching out?
There are many agents in the industry without complete professional websites. As a client, one of the first things we do is look up our potential agent on the internet. Hopefully, they have an active presence, a headshot, and a bio at a minimum. Testimonials are also a must. Otherwise, how do we know what we’re getting into?
These days, having a presence online is necessary. When competing with the “high-tech” brokerages of the world, it is imperative to look your best and tell a compelling story about yourself to help people understand why you are the perfect fit for their needs. To really connect with a client, writing a bio is do or die.
Below is a potential outline of some ideas to get you started. Whether you make a numbered list (highest to lowest importance), or just bullet points to help form ideas, brainstorming is an easier way to write about yourself than just thinking “what am I the best at?” Tell a story about yourself instead of just listing your accomplishments. See below for a jumpstart:
- What does a day in your life look like?
- What is your favorite food?
- List three things you like about yourself
- What hobbies have you really developed over time?
- What makes your job appealing/fulfilling to you?
- Do you have pets? What do you love about them?
- Tell a story about a great client-agent experience
- What are some strengths you have that others in your position might not?
- Where did you grow up? What area do you live in now?
- How did you meet your spouse? Do you have children? Write about your family.
- Do you specialize in a specific type of home or area? What draws you there?
- List some interests—what kind of music, food, movies, etc. do you enjoy most?
If you need help with your bio, reach out to people in your sphere who are great writers. Send them some of your bullet points and ask if they have time to help you shape your list into a bona fide biography!
Good luck, budding writers! Remember to reach out to firstname.lastname@example.org if you need any guidance or new ideas.
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