Archive for category: Technology

The Revolution will be Mobilized

17 Aug
August 17, 2010 I normally don't get overly excited when I see a new piece of Real Estate technology. In fact, I usually ignore most of the new "cutting edge" technology that comes across my desk; generally what I see is neither "cutting" nor "edgy." But last week, I sat up and took notice. I learned about a piece of technology that has tremendous viability in the Real Estate space. Vyoo. Read more [...]

Facebook Privacy Made Simple

11 Jun
June 11, 2010 Privacy, or more specifically the confusion surrounding privacy, on Facebook has been the focus of much media attention and user distress in the past few months. Facebook has changed settings and auto-enabled features without notifying its users and left many feeling their privacy on the social network is in jeopardy. In response, Facebook has launched new privacy settings that give users significantly more control over their personal information Read more [...]

What's your Content Strategy?

08 Jun
June 8, 2010 A storm approaches. It makes landfall just before dawn. Cold, bitter winds drive the storm inland. Real Estate birds are driven from their perches, jarred by the approaching tempest. Taking flight, they twitter vociferously about anything, everything. Wave upon wave of fan pages crash upon the shore, unleashing their fury upon the berms of relevancy. The blogosphere is buffeted unrelentingly; unfiltered messaging rains down from the heavens, over-saturating the once fertile soils of digital possibility... Read more [...]

Use Caution When Merging onto the Social Media Highway

19 May
May 19, 2010 As Real Estate agents, it’s important to be friendly and approachable public figures, especially when utilizing social media. However, you still need to be smart and safe with you choose to disclose to others online. I've compiled a quick checklist of things you should avoid doing on social media to help keep you and your information safe. Read more [...]

How To Make People Care About What You “Share”

05 May
May 5, 2010 The most important part of using Facebook professionally is not just to attract new “friends” or “fans”; it serves no real purpose to have the most “fans” or most “friends” if these people are not engaged with you. Rather, carefully build your social capital and constituency. Engage your following and encourage interaction to create a lasting relationship... Read more [...]

We "Like" Facebook, and Here's Why

27 Apr
April 27, 2010 With other content and advertising platforms gathering content from users and advertising others on that content, Facebook is taking a GIANT step in the right direction by leveraging its users/advertisers content to help the original publisher of that content. I think this model is setting up Facebook to become an advertising platform behemoth in the mid-to-long term, and certainly something all of us here in Real Estate need to be cognizant of... Read more [...]

Real Estate 3.0

15 Apr
April 15, 2010 The potential here is immense. No longer would our information delivery be constrained by the shackles of a "for sale" or "coming soon" etched in 28 pt. times new roman. We could provide relevant content about active and pending inventory to in-market consumers. Fast. Easy. In the manner the consumer wishes to access the information. Read more [...]

The Champ has been Dethroned. Pay Attention.

22 Mar
March 22, 2010 Something seismic occured in the on-line space last week. The tremors reverberate still. It has nothing to do with Real Estate. It has everything to do with Real Estate. Facebook became the most visited place on the Internet last week - edging out Google as the Internet's most visited site by the slimmest of margins - 7.07% of all traffic to Facebook vs. 7.03% of all traffic to Google. Read more [...]

Real Estate's Year of the Tablet – DELL Enters the Fray

01 Mar
March 1, 2010 A few weeks ago, Apple kicked off "Tablet Season" with its introduction of the iPad. A breathtakingly beautiful device, the iPad evoked strong responses from both sides of the discussion. After researching the iPad, and digesting its potential in the Real Estate space, I came away unimpressed, for a variety of reasons... Read more [...]

Why You Shouldn't Give Up Facebook

24 Feb
February 24, 2010 I've heard a slew of reasons. Some users say it's too addictive, while others complain that Facebook is too overwhelming. Then there are some who are at odds with Faceboook's privacy issues, and those who just forget they even have a profile. Whatever the excuse, Facebook is a tool that is too valuable to simply give up. To put things into perspective, with over 400 million users... Read more [...]