AveryHess, Realtors® Blog

The Revolution will be Mobilized

I normally don’t get overly excited when I see a new piece of Real Estate technology. In fact, I usually ignore most of the new “cutting edge” technology that comes across my desk; generally what I see is neither “cutting” nor “edgy.” But last week, I sat up and took notice. I learned about a piece of technology that has tremendous viability in the Real Estate space. Vyoo.

Facebook Privacy Made Simple

Privacy, or more specifically the confusion surrounding privacy, on Facebook has been the focus of much media attention and user distress in the past few months. Facebook has changed settings and auto-enabled features without notifying its users and left many feeling their privacy on the social network is in jeopardy. In response, Facebook has launched new privacy settings that give users significantly more control over their personal information

What's your Content Strategy?

A storm approaches. It makes landfall just before dawn. Cold, bitter winds drive the storm inland. Real Estate birds are driven from their perches, jarred by the approaching tempest. Taking flight, they twitter vociferously about anything, everything. Wave upon wave of fan pages crash upon the shore, unleashing their fury upon the berms of relevancy. The blogosphere is buffeted unrelentingly; unfiltered messaging rains down from the heavens, over-saturating the once fertile soils of digital possibility…

We "Like" Facebook, and Here's Why

With other content and advertising platforms gathering content from users and advertising others on that content, Facebook is taking a GIANT step in the right direction by leveraging its users/advertisers content to help the original publisher of that content. I think this model is setting up Facebook to become an advertising platform behemoth in the mid-to-long term, and certainly something all of us here in Real Estate need to be cognizant of…

Real Estate 3.0

The potential here is immense. No longer would our information delivery be constrained by the shackles of a “for sale” or “coming soon” etched in 28 pt. times new roman. We could provide relevant content about active and pending inventory to in-market consumers. Fast. Easy. In the manner the consumer wishes to access the information.

The Champ has been Dethroned. Pay Attention.

Something seismic occured in the on-line space last week. The tremors reverberate still. It has nothing to do with Real Estate. It has everything to do with Real Estate. Facebook became the most visited place on the Internet last week – edging out Google as the Internet’s most visited site by the slimmest of margins – 7.07% of all traffic to Facebook vs. 7.03% of all traffic to Google.