May 21, 2009 I was reading an article today where the author wrote about how he often passes by a listing in his neighborhood listed by some real estate brokerage that has a post sign in the yard, a rider with a name of an agent and an empty brochure box. WOW. Or should I say, WHOA. Where's the marketing? How does a consumer who is interested in that home get information about it? How is this home being marketed to the public? The public perception is that all agents and all brokers do the exact same things to market their listings for sale. This is not the case. Very few brokers have actual baseline marketing standards; a set of criteria, a toolbox of services to market listings in this increasingly Internet-savvy Read more [...]

May 11, 2009 Every morning we wake up and read about the hot new piece of technology that is going to "revolutionize" Real Estate. We read about how the credit markets, mortgage markets and Real Estate markets are inexorably intertwined. We read about how the Internet, Mobile Apps, and Social Media are transforming business at warp speed. It is enough to almost lead us to believe that tomorrow a gigantic Real Estate robot will plummet from the skies and begin to churn out Real Estate transactions by mixing a digital signal with helium and phosphorous. Yes, it is true that technology has made a significant impact on the Real state industry and the way in which information is delivered. It is true that Read more [...]

April 27, 2009 In the early '90's Arsenio Hall's Late Night TV show had a segment called "Things that make you go Hmmm." Last week at our company awards luncheon our Marketing Director presented a video that made us all go WOW!! It was filled with some amazing statistics and global information. I thought I'd do more searching and found some more interesting stuff. I've concluded, if you are a young person learn all you can about technology, learn to speak Chinese, and buy real estate. In China, if you are 1 in a million, there are 1300 others just like you. China will soon be the #1 English speaking country in the world. 25% of India's population with the highest IQ's is greater than the entire population Read more [...]

March 11, 2009 Avoid real estate sales gimmicks and save time on your sale or purchase of property. Read more [...]

February 24, 2009 About 4 months ago, we unveiled our text-on-demand technology available for all consumers who list their home with Avery-Hess, Realtors. This service has worked out tremendously, adding yet another avenue with which to share information about your home for sale with the ever-increasingly tech-savvy homebuying public. We are currently working on making this tremendous technology available on every lsiting available in the Metropolitan Washington, DC area including Maryland and Northern Virginia. This technology will enable a prospective home purchaser to text the keyword AVERY to 59559 from their mobile device and receive information about any active property, instantly, via text message delivered Read more [...]